Why This Exists
Career centers do work that genuinely changes lives.
You help students prepare for careers, make confident decisions, and navigate moments that shape their future. That work matters, deeply.
But getting students to actually engage with that work has become harder than it should be.
Not because students do not care.
And not because the programs are not valuable.
Students care about their futures. But career development is rarely top-of-mind until the moment it suddenly matters.
In the meantime, students are juggling classes, jobs, and constant digital noise. If something is not clear, relevant, and easy to understand, it gets missed. Even when it could genuinely help them.
Over the years, we have seen career teams put in real effort running workshops, launching resources, opening advising slots, hosting fairs. And still worry about turnout, usage, and whether students even saw what was offered.
When engagement is low, it does not just affect attendance.
It affects reporting.
It affects perception.
Sometimes, it affects funding and staffing.
That pressure often sits quietly with career teams.
The Reality Career Centers Are Facing
Most career centers are not marketing teams.
But more and more, you are expected to communicate like one.
Email. LMS. Handshake. Social media.
Different formats. Different expectations. Different rhythms.
Often managed by small teams with limited time.
Career centers have adapted again and again. The tools and workflows around them often have not.
So promotion becomes manual and repetitive. Messages get reused. Design looks inconsistent. And promoting something new can start to feel heavier than running the program itself.
This is not a lack of care or effort.
It is a mismatch between how students discover information today and how career services are expected to reach them.
What We Learned Along the Way
After years of working closely with career centers, one thing became clear.
Engagement rarely comes from a single message.
It comes from students encountering the same opportunity clearly, across different channels, over time. Not louder messaging. Just consistent, student-friendly communication that meets them where they already are.
That kind of consistency is hard to maintain when every email, post, or announcement has to be created from scratch.
Our Approach
We built this to reduce that burden.
The goal is not to ask career centers to do more.
It is to make it easier for the work you are already doing to show up clearly and consistently across email, LMS, Handshake, and social channels.
You describe what you are promoting.
We help you turn it into clear, student-friendly messaging and visuals that work across platforms.
Not to replace your voice.
But to help your work be seen.
What We Believe
We believe students want support.
They just need to recognize it when they see it.
We believe career centers are already doing meaningful work.
That work deserves to reach students more effectively.
And we believe that when engagement improves, confidence follows. Confidence in the work. Confidence in the impact. Confidence in the role career centers play on campus.
That belief is why this exists.
And it is what we are committed to building, thoughtfully and patiently, alongside you.