·6 min read
Young Alumni Engagement: A 5-Year Progression That Earns Giving
Stop sending donation asks to recent graduates. A 5-year engagement progression from career value to community to giving builds young alumni loyalty that lasts.
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How university alumni relations and advancement communications teams can drive donor engagement, Giving Day campaigns, and year-round alumni content without a full marketing department.
·5 min read
Alumni Engagement Strategies for Small Advancement Teams
Small advancement teams of 1-3 people can run high-impact alumni campaigns using peer-to-peer strategies, micro-events, and repeatable systems. Here's how.
·4 min read
Alumni Campaign Workflows: Fix the Fragmented Middle Layer
Alumni campaign workflows break down between CRM and send. Map your handoffs, eliminate manual channel adaptation, and collapse the content middle layer.
·4 min read
Alumni Relations Campaigns Without Marketing Staff: A Realistic Approach
Alumni relations teams without marketing staff can run multi-channel campaigns faster by adopting one-idea-in architecture instead of stitching together free tools.