·7 min read
Alumni Marketing Plan Template for 2-3 Person Teams
Alumni marketing plan template for 2-3 person advancement teams. Two channels, five campaign types, and metrics that actually predict giving.
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How university alumni relations and advancement communications teams can drive donor engagement, Giving Day campaigns, and year-round alumni content without a full marketing department.
·6 min read
Young Alumni Engagement: A 5-Year Progression That Earns Giving
Stop sending donation asks to recent graduates. A 5-year engagement progression from career value to community to giving builds young alumni loyalty that lasts.
·5 min read
Alumni Engagement Strategies for Small Advancement Teams
Small advancement teams of 1-3 people can run high-impact alumni campaigns using peer-to-peer strategies, micro-events, and repeatable systems. Here's how.
·4 min read
Alumni Campaign Workflows: Fix the Fragmented Middle Layer
Alumni campaign workflows break down between CRM and send. Map your handoffs, eliminate manual channel adaptation, and collapse the content middle layer.
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Alumni Relations Campaigns Without Marketing Staff: A Realistic Approach
Alumni relations teams without marketing staff can run multi-channel campaigns faster by adopting one-idea-in architecture instead of stitching together free tools.