Career Services

Career center strategies, event promotion, and student engagement for career services teams.

Student Engagement Platforms: 5 Questions Small Career Teams Should Ask
·6 min read

Student Engagement Platforms: 5 Questions Small Career Teams Should Ask

Small career center teams waste hours producing content across channels. Use these 5 evaluation questions to find tools that solve the real bottleneck.

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Instagram Career Fair Promotion: A 3-Post Strategy That Works
·6 min read

Instagram Career Fair Promotion: A 3-Post Strategy That Works

A 3-post Instagram sequence that fills career fairs: employer logos, prep guides, and social proof, timed to how students actually make decisions.

Instagram Post Formats for Career Centers: 3 That Actually Drive Engagement
·4 min read

Instagram Post Formats for Career Centers: 3 That Actually Drive Engagement

Polls outperform static tip posts 3-to-1 on Instagram. Career centers that swap announcement graphics for question-first formats see dramatically more student engagement.

Career Center Impact Measurement: Why Nobody Has It Figured Out Yet
·4 min read

Career Center Impact Measurement: Why Nobody Has It Figured Out Yet

Career centers struggle to measure AI tool impact beyond login counts. Here's how to build trajectory metrics that actually convince provosts and VPs.

Scaling Career Guidance with AI: A 3-Tier Model
·4 min read

Scaling Career Guidance with AI: A 3-Tier Model

A 3-tier model for using AI in career centers: let AI handle resume reviews and interview prep so advisors focus on complex coaching that changes outcomes.

Career Center Workshops: Why More Events Won't Fix Attendance
·4 min read

Career Center Workshops: Why More Events Won't Fix Attendance

Low workshop attendance isn't a student motivation problem. Career centers seeing better outcomes are shifting from more events to always-on, async resources.

Career Center Time Management: 5 Ways to Reclaim Your Week
·4 min read

Career Center Time Management: 5 Ways to Reclaim Your Week

Career center advisors spend 60% of their week on low-skill tasks. Here are 5 tactical shifts to reclaim hours for the advising work that actually moves outcomes.

Post-Spring-Break Student Re-Engagement: A 7-Day Outreach Sequence
·4 min read

Post-Spring-Break Student Re-Engagement: A 7-Day Outreach Sequence

A 7-day post-spring-break outreach sequence that moves students from awareness to action. Three touches, three phases, built for small career center teams.

Event Reminder Emails: How Outcome Framing Boosts Student Turnout
·4 min read

Event Reminder Emails: How Outcome Framing Boosts Student Turnout

Stop writing "don't miss" event reminders. One outcome-framing sentence about a real student result boosts career center event turnout with zero extra effort.